Consultant · Developer · Alacant

Francesc
Josep
Devesa

Expert in creating and improving websites
I've been a WEB programmer and online marketing specialist for 21 years. From Callosa d'en Sarrià - Alacant.

Since 2005, I help businesses convert more visitors into customers by combining technology, data and human-centered design.

1999 First year online website
+ 60 web pages
+ 21 years of professional experience
+ 90 technologies learned.
01

Experience

  1. From July 2022 → to present

    ISocialWeb

    CRO/Analytics Consultant

    Conducting audits aimed at improving website conversion with heuristic UX reports, A/B testing, Behavioral Design, data analysis, Google Tag Manager, CMP, etc.

  2. From November 2006 → July 2022 (16 years)

    Centauro Rent a Car

    Web Programmer

    Maintenance and continuous improvements to the Centauro Rent a Car website. Technologies including Asp.NET, MVC, Strapi, AWS, NextJs, Selenium, unit testing, API integration and UX. Experience with marketing such as SEO, Analytics, Google Tag Manager, Google Search Console, Google My Business, Google Ads, Newsletter, Criteo, Social Media, Online Reputation Management, etc.

  3. From March 2006 → November 2006 (9 months)

    Sime

    Software Developer

    Developing a document management software with Visual Basic 6 and managing incidents for other company software.

02

Skills

Conversion Rate Optimization (CRO)

Strategies and techniques to increase the percentage of visitors converting into customers.

Web Analytics

Using tools like Google Analytics to analyze user behavior and improve online presence.

Behavioral Design

Applying human behavior principles to influence user actions through design.

SEO (Search Engine Optimization)

Techniques and strategies to optimize search engine rankings.

User Experience (UX)

Design and optimization of user experience on websites and applications.

Email Marketing

Creation and delivery of email campaigns for promotion and customer retention.

Community Management

Communication strategies and relationship management with users through social media.

Online Reputation Management

Strategies to maintain and improve brand perception on the internet.

Unit Testing

Development of tests to verify correct code functionality.

Selenium

Test automation for web applications.

03

Technologies

AIAstroTailwindNextJsGoogle Tag ManagerGoogle AnalyticsGoogle Search Console
About me

Since 1999, I've been immersed in the world of web development, creating digital solutions that drive growth and conversion. My professional career has allowed me to specialize in SEO, community management, web analytics, email marketing and UX, becoming an CRO expert at ISocialWeb. With a Master in CRO and training in Behavioral Design, I have the tools and experience to help you achieve any goal online. My passion for technology and my extensive experience allow me to offer you innovative and effective solutions to improve your online presence and maximize your business results.